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Show More. Sell More.

12th January 2025 by Alex Ingram

Showcase High-End Products Through Photos and Stunning Studio Sample Displays

As photographers and creatives, we know that our work shines brightest when it’s
tangible—held in the hands, displayed on walls in studio sample displays, and woven into the fabric of our clients’ lives. But to sell high-end albums and wall art, clients need to see them for what they truly are: timeless, handcrafted pieces of art.

If you want to sell it, you have to show it.


It’s that simple. Your clients can’t desire what they can’t envision. By showcasing high-quality photos of your albums and wall art on your website, social media, and in your studio, you’re helping them see the value in turning their memories into something they’ll treasure forever.

The Power of Professional Photography


When it comes to selling premium products, quality matters—and that extends to how you present those products. By photographing your albums and wall art in ways that emphasize their craftsmanship, you’re creating an emotional connection before the client ever holds them in their hands.

FOR ALBUMS

Highlight the textures of the cover material, the thickness of the pages, and the quality of the printing. Capture detail shots that focus on finishing touches, like custom embossing or debossing. Show the album in lifestyle setting, perhaps resting on a coffee table or being flipped through hands that tell their own story.

FOR WALL ART

Photograph wall art in real-life environments, like above a cosy living
room sofa or as a centrepiece in a modern dining room. Include a sense of scale
by showing the art in proportion to other furniture or décor. Use natural lighting to
enhance the richness of the prints and frames.

Bring Your Studio to Life


If you have a studio space, use it to its full potential. Display sample products in well-lit, inviting areas where clients can see and touch them. Seeing a gallery wall or flipping through a finished album in person creates a lasting impression—and makes the investment feel worthwhile. Don’t have a studio? Bring the same approach to your website or social media. Post beautifully styled photos of your products so clients can imagine what their memories might look like in their own homes.

Tell the Story Behind the Product


Great storytelling is a powerful sales tool. Use your blog, website, or social media captions to share the story behind your products.

For example:
“This heirloom album was handcrafted with archival materials to preserve the Smith family’s wedding memories for generations.”
“Imagine waking up to this stunning family portrait in your bedroom every day—bringing a little more joy to your mornings.” By weaving stories into your product displays, you’re helping clients connect emotionally with the products you offer.

Make The Process Easy


Clients don’t just want to buy prints—they want to buy the feeling of having their memories beautifully preserved and displayed. Your visuals should evoke that desire. New to designing albums and wall art, or already doing it but looking to save countless hours? Check out software like Fundy Designer to create albums, wall art collections, cards, studio magazines and more in minutes.

Show It. Sell It.

There is no better time to update your offering and provide your clients with the very best products available than this January! Our incredible sample sale is now live – save up to 60% on your stunning sample product all through this month.