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How to Choose the Perfect Work for Your Samples.

22nd January 2025 by Alex Ingram

HOW TO CHOOSE THE PERFECT IMAGES FOR YOUR SAMPLES

Choosing the right images for your sample products is like picking the best chocolate in a selection box – tricky, but oh-so-important. Your samples should stop clients in their tracks and leave them thinking, “I need this in my life.” So how do you choose the perfect ones?

SHOWCASE YOUR SIGNATURE STYLE


Your samples are your calling card, so pick work that screams you. Think about your favourite sessions, the ones that make you proud to call yourself a photographer. If you specialise in dreamy family portraits, show that. If your heart belongs to bold, dramatic wedding shots, lean into it.

TELL A STORY


People connect with stories, not just pictures. Use your samples to tell a visual story – the tender moments, the laughter, the love. Albums are perfect for this, allowing you to showcase how your images flow together to create something truly special.

HIGHLIGHT WHAT YOU WANT TO SELL

Want to sell more wall art? Pick the kind of stunning, high-impact images that belong on a feature wall. Want to push smaller keepsakes? Show intimate, emotional moments that clients will want to keep close in boxed albums or stunning folio’s.

THINK LIKE A CLIENT


Put yourself in their shoes: which images would you proudly hang in your home? Which ones would you give as gifts? Your samples should resonate with your target clients – so keep them in mind when choosing. You should also look to play the numbers game. We know the temptation is always there to show the stunning, fine art style broody child but will your clients want that in their home? Or will they want the happy, smiling family shot that is an idealised depiction of their family unit?

KEEP IT FRESH


Your work evolves, and so should your samples. Update them with recent favourites, and don’t be afraid to rotate out older pieces that no longer feel aligned with your style. It keeps things exciting for both you and your clients.

MIX IT UP


Variety is key. Show a mix of colour and black-and-white images, wide shots and close-ups, bold compositions and soft, emotive moments. Give your clients a taste of everything you’re capable of.

Your samples aren’t just products – they’re your shop window, your first impression, your secret weapon. Choose the work you love most, present it in products you’re proud of, and let your passion shine through. Your clients won’t just see it – they’ll feel it.

Show It. Sell It.

There is no better time to update your offering and provide your clients with the very best products available than this January! Our incredible sample sale is now live – save up to 60% on your stunning sample product all through this month.