February 22nd 2018

Digitalab are thrilled to be welcoming internationally acclaimed photographer Tim Wallace to Newcastle on the 22nd of February (12:00-4:00 pm) for a Workshop in building an Inspired Photographic Business.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic.

Tim works internationally with many high end brands and in this business based session he will start by looking briefly at what kind of work he has built his business model on and then take you through the thought and work process of building up a successful photography business to achieve a positive global reputation, positioning yourself successfully within your chosen industry. This is something that Tim is very aware of having built a successful business himself along with an incredibly respected name over recent years from scratch.

The talk will help you to look at how to start making the right informed choices, the questions that you need to ask yourself, and how to set a clear vision for your own path way to success rather than just ‘hope’ things work out for you. Look at how to think laterally about your brand and direction, style of work and industry sector and how those differ and demand different approaches. It will look at how to approach agencies, how to effectively make those first steps and approaches to clients and agencies and most of all and utterly crucially it will be about explaining how to understand your position better within the field and how to put yourself and your work across in such a way that your clients understand your benefits to them and not just that you can take nice pictures. Its about becoming a monster in your industry and creating a need for what you do and not just sitting there and waiting for the phone to ring.

The 4-hour workshop will focus on:

• Focus your business (specialise) and understand why this is so important 

• Planning your strategy for winning and approaching clients

• Understand and ‘decide’ your place and in which level of the market you actually operate within 

• To understand how to recognise and learn what your clients needs are

• How to add ‘value’ don’t just take pictures, understand their business 

• Building a portfolio effectively, and not just of your pictures

• Marketing yourself and presenting your work to the Clients as a business

• Understanding the minefield of commercial quotes and licensing

It’s then a 2 minute walk from the Biscuit Factory down to Digitalab where there will be a full tour of Digitalab, showing you the production processes behind the wonderful prints and products we produce. This tour includes a free test printing service where delegates can have their favourite images printed up onto some of FUJIFILM’s stunning photographic papers. There will also be an exhibition of Tim’s latest portfolio on display in our gallery area.

The Biscuit Factory
Stoddart Street,
Newcastle Upon Tyne

12:00-12:15pm – Tea/Coffee & snacks (included in ticket price)
12:30-4:15 – Inspired Business workshop
4:30-6:30 – Exhibition of Tim’s latest work, Lab Tour of Digitalab and Test Printing.

Tickets are available at a special discounted price of only £75.00