UNTANGLING THE WEB
In this talk we’ll cover the fundamentals of on-site SEO. The importance of image optimisation and website speed, how to analyse and fix speed website issues. And understanding Google Analytics to monitor visitor behaviour plus how you can change that behaviour with calls to action.
EFFECTIVE LANDING PAGES FOR PHOTOGRAPHERS
How to effectively use landing pages to create leads, target additional keywords and how to make the most of Facebook Ads using targetting and the Facebook Pixel to drive conversions.