A Giclee fine art print on Photo Rag

Print Matters

For me, a photograph is a memory and as the photographer, we are the curators of memories, both of our own, and that of our clients. In the digital world that we live in, having a tactile print, whether in an album, on a print or in the form of wall art will always be a more direct, more impactful and more emotive way of recalling those memories.” – Kevin Mullins

Never have truer words been spoken when it comes to your printed images!

Old wedding albums, framed family photographs and rusty tins full of loose prints – that is how we remember viewing photographs with our friends and family.  Liam Shaw of York Place Studios wrote:

“Photographs take a new life when they’re printed; they pop in a way that just isn’t possible in any other media and there’s something much more magical about seeing something tangible in front of you, something that feels somehow more final and timeless.”

There is a science behind this theory as well. A study by Bangor University using fMRI brain scans to compare digital and paper have shown that physical material is more “real” to the brain.  It has a meaning, and a place. It is better connected to memory because it involves more emotional processing.

Prints tell stories. Looking at photographs in their physical form allows you to slow down and enjoy the memories associated with them on their own and without the distractions of notifications and adverts popping up while you view them.

With so many digital storage options at your client’s fingertips, it is important to remember one thing – technology comes and goes. Would you have the same nostalgic feeling if all you had to view your parents wedding images on a floppy disk? Would you even be able to use it?

As technology evolves, chances are that the method of storing images, like USB storage keys, are going to go the way of the floppy disc within the next decade. When was the last time you saw a computer with a working floppy disk drive? Will home computers still have USB drives in ten years?

The advantages of offering prints to your customers splits into two distinct categories. What works for them and what works for you.

We recently spoke to photographer/trainer/blogger/marketeer/guru Nina Mace about why she feels incorporating print and wall art packages into your business is a win-win.

“It is so important to include prints even with your digital packages so your clients can see their images at their best, as they are meant to be based on your original vision. It also removes the risk of them printing on a low quality instant printer which can change white balance and exposure.

A set of prints in a display box or a large, framed image on the wall tells your clients’ unique story — it will remind them of the moments captured in that photo every day.”

A huge plus for the you, the photographer, is that clients will put the prints you supply straight onto their walls or on their coffee tables so they, and their friends and family can enjoy them.  Referral is the greatest form of free marketing and having your work on your client’s walls means you are reaching a wider audience. Not only that but your client will be seeing your work on a daily basis making them much more likely to return to you themselves for future sessions.

Finally, impact! Handing client’s real prints gives additional value to your work – it makes photography as a service more tangible. Its lovely for the client but also for you as a photographer to see your images realised. Creating beautiful art and imagery was probably the reason you became a photographer in the first place and your stunning portrait work displayed in beautiful mats or frames show off your skill and professionalism better than any digital file could ever do.

“There is nothing better than seeing an image you have worked so hard to create printed to perfection and displayed on the wall. The print for me is the final piece of the story, in the long process of creating an image from conception to final output. How it is printed and on what surface is what makes the image come alive. The print is so important to me, it is how my images will be viewed for years to come.”Lisa Visser

Speaker Spotlight: Nina Mace

The first of our Residency of the North ‘Speaker Spotlights’ focuses on the amazing Nina Mace!

Recently voted ‘Best Professional Training’ at the prestigious Societies of Photographers trade awards, Nina continues to carve out a reputation of being one of the most in-demand (and busy!) trainers in the industry.

Before becoming a children’s photographer, Nina spent 15 years working in Marketing & Brand Management. It was during this time that she also found a love for leading working groups and training. Her Business & Marketing training focuses on driving awareness of your brand from websites to social media, basic SEO, customer targeting, and pricing.


get your residency ticket now!




It’s a fantastic opportunity to catch these workshops at the Residency as her Business Bootcamps are now almost completely sold out nationwide!

Her style is fun and relaxed and focuses on a mixture of theory and hands-on practical exercises. Her child photography workshops take place all throughout the UK from Bristol to Scotland. Whether you are a professional photographer who is just beginning your journey shooting outdoors, or you are wanting to grow your style to create more bold and creative portraits, then these sessions are for you.

Working as a group, you will delve into how to find beautiful natural light on location, and how to bring colour into your imagery to create children’s portraiture which your clients will love.

These practical, hands-on photography workshops aim to inspire you and her training is very much about helping YOU to find YOUR style.

Please click HERE to find out more about the classes Nina will be teaching at the Residency


Digitalab's first Photographic Retreat



APRIL 24TH – 25TH 2018

Jo Rutherford Portrait

Digitalab Featured Photographer: Jo Rutherford

Our latest Featured Photographer is the incredibly talented Jo Rutherford!

Jo is a Professional portrait photographer with a Studio in the lovely Village of Banks, West
Lancashire. She has been a full time Professional photographer for the past 5 years and before this had several years as a part time photographer before making the leap!

“I originally trained as a Physiotherapist and worked in a hospital for many years then went on to be a University Lecturer and it was while I was doing this I started taking photographs as a way to deal with the pressure of the job, I would head out an about taking landscape photographs ( badly!) to get away from work and the computer. I then realised that I was absolutely rubbish at landscapes and wanted people in the pictures – so did some training in children photography and was hooked.

I photographed anyone and everyone who was willing to go in front of the camera! I tried Boudoir, head-shots for businesses, photographed friends weddings, their children and families, tried my hand at some fashion photography and loved it all!
My first Studio space was on a Farm, a little building which I rented for the summer and ran workshops allowing getting photographers and models and make up artists together to play. There was no formal teaching, just an opportunity to try new things and work together. I then worked part time from the shed in the Garden which was great for the commute to work ! But not so good for my obsession with props which continue… and I outgrew the shed!”

fashion photography from Jo Rutherford

“I never planned photography to be a full time career but life has a way of guiding you to destinations you never imagined and it was Redundancy and the loss of my Mum which made me take the leap. I found a wonderful little Studio space and invested in training with the amazing Gary Hill, knowing that I needed to gain the skills in studio photography if I was to work through all weathers, I didn’t want to be reliant on the British Weather to be able to work.

With Gary’s amazing tutoring and his enthusiasm and passion for Studio work I have been primarily a Studio photographer ever since, in love with classic portraiture. I moved to the new Studio about 18 months ago and have 3 amazing spaces to work in – and plenty of room for props!”

a selection of portrait images

The main work I do is children and family portraiture and I am passionate about photographing families , making sure that Mums and Dads get on the photographs too ! This year I launched
Pawsome Portraits, just for the dogs, inspired by the amount of photographs I take of my lovely rescue dog Ted!

I also photograph Cosplayers and Historical Re enactors … this started as a Personal Project and has become a part of the Business , we have had Star Wars characters , Indiana Jones , Judge Dredd and Vikings and Romans all coming to the Studio and its what I love and allows my geeky side to come out!

I’m a little bit competitive …. well very competitive if you ask my Husband! I love to enter competitions and have been incredibly fortunate to have been awarded BIPP Northwest Photographer of the Year this year and this is the 3rd time in 5 years that I have held this title Personal work has always been a big part of what I do , I have had such a short career in Photography and the steepest learning curve and so I am always trying new things , new lighting set ups , new sets in the Studio , last week we headed to the woods with a fabulous model , tulle skirt and smoke grenades!

Jo Rutherford’s Quick-Fire round

Who inspired you to become a photographer?

I dont think there was a person , I came to photography very late and I think I have always been attracted by visual images , movies in particular , over the top theatrical stuff and think I just wanted to be able to create what I saw.

I now adore Andy Gotts celebrity images and Abbie Leibovitzs work but Rankin is an absolute hero , his connection with his subjects is incredible even when there is a room full of people he appears to be able to make such an intimate connection

What is your all-time favourite photography shoot?

The Alice in Wonderland series we did , a wonderful collaboration where everything suddenly seemed to come together and I realised that I could be a photographer

What is your camera of choice and why?

I shoot with a Canon 5d mark 2 ….. I stated with Canon as it was on sale at the time !

Other than your camera – what one piece of kit can you not live without?

Am I allowed to include all my chairs and props in this ???? I use my trusty light meter and grey card when shooting , I do a lot of low key work and getting the lighting spot on is essential – always want to get images
99% right in camera

What one piece of advice would you give to any aspiring photographer?
Shoot every single day , shoot anything and everything , get training …not just in photography but in business skills too

Is there something that you would love to photograph more than anything else?

I have a wish list of people ……
Sean Connery
Ian McShane
Gary Oldman
Johnny Depp as the Hatter
Simon Pegg
Harrison Ford – as Indiana
If anyone out there can help with any of these that would be great!

For more information on Jo’s work visit www.jorutherfordphotography.co.uk

    The MPA North East Awards 2017

    Winners at teh MPA North East awards

    We were thrilled to sponsor the The MPA North East Region Awards Night this week! It was a fantastic awards night and a great opportunity to learn from the individual image critiques provided by  judge, Ray Lowe FMPA. Our owner, Jill Roe, was also on hand to present the awards to the talented winners.

    Huge congrats to overall Photographer of the year, David Armour!

    A full list of all the winners and runners up can be found below along with their stunning images – well done to everyone involved!




    Winning image in Animals category


















    Winner: Paul Hattam

    Life Studios



    winner of the portrait category





















    Winner: David Armour

    Focal Point Photography

    Runner Up: David Armour

    Highly Commended: Paul Hattam & David Armour













    Winner: Paul Hattam

    Life Studios

    Runner Up: David Armour

    Highly Commended: Paul Hattam

    Open Category















    Winner: James Thompson


    Runner Up: James Thompson

    Highly Commended: Andrew Brown & James Thompson


    newborn winner













    Winner: Steven Hattam

    Life Studios

    Runner Up: Steven Hattam

    Highly Commended: Andrew Steven Hattam


    Press & PR

    press & pr winner







    Winner: Paul Maddison

    Focal Point Photography


    Under 5’s

    Under 5 winner














    Winner: Paul Hattam

    Life Studios

    Runner Up: Paul Hattam



    weddings winner





















    Winner: David Armour

    Focal Point Photography

    Runner Up: Michael Hope

    Highly Commended: Paul Hattam & David Armour


    Thomas Heaton

    Brand Ambassador: Thomas Heaton


    Digitalab are excited to announce our newest Brand Ambassador is the unbelievably talented Thomas Heaton!

    Thomas Heaton is a landscape photographer & content creator. Using the YouTube platform, Thomas documents his landscape photography & travel adventures. His popularity comes from his extremely honest & unpolished approach to film making & photography.


    He is an outdoor enthusiast and aims to showcase the beauty of the great outdoors through his photography.

    “I love being outside and I love the never-ending challenge of trying to portray ‘that feeling’ – you know, the warm evenings at twilight, the sense of isolation when you have a mountain to yourself, the sound of waves lapping the shore of an empty beach. My images are all about the outdoors and telling a story.”

    Thomas’ YouTube channel has over 6.5million views, his photography has been published nationally and internationally and he has appeared on national television including the BBC’s ‘One Show’. You can view his video on Selling Prints (which he filmed here at Digitalab!) below. If you are interested in the large format printing and fine art printing that Thomas uses us for then make sure to head over to the site for further details.

    You can view more of his work over on his website HERE and you can subscribe to his YouTube channel HERE
    Thomas will be launching an exhibition of his work here at Digitalab later in the year and we have some exciting joint projects in the works. Below is one of Thomas’ videos that he filmed here at Digitalab focusing on producing and selling limited edition prints.


    Human Traces: Cuba

    York Place Studios Exhibition Launch

    On the 13th of July Digitalab are delighted to be hosting the opening of York Place Studios first street photography exhibition; Human Traces – Cuba.

    The friendship, warmth and reflective patriotism of a people are captured amongst the tarnished bold colours and fading opulence of Castro’s Cuba in this optimistic collection by photographers Liam and Dominique Shaw. Photographed during the first visit of a sitting U.S. President in over 90 years and shortly before the death of its iconic revolutionary leader, the spirit of this Island nation in flux is found not in its turbulent politics but in the eyes and hearts of its citizens; proud yet tired, optimistic yet cautious.

    “The people of Cuba are extraordinary. Many live with little but are proud of what they have and in the often hostile world of the street photographer we were privileged to be welcomed so warmly and openly into their lives and even into their homes. In a city filled with extraordinary architecture, streets lined with classic 40’s and 50’s cars and an air of faded opulence and a forgotten time, we quickly realised that Havana is not about any of these things, it is about its citizens. So we found a ‘casa particular’ in the heart of the city and explored Havana street by street, with a small Easter weekend excursion to UNESCO world heritage site Trinidad to experience a different side of Cuba.”

    The Exhibition opens on July the 13th at 6pm. Entry is free and Liam and Dom will be on hand to discuss their work along with staff from Digitalab and FujiFilm.

    Digitalab, 8 Stepney Bank, Ouseburn, Newcastle-upon-Tyne, NE1 2PW



    For more info about the exhibition please feel free to contact Digitalab any time.

    Tel: 0191 2323558

    email: alex@digitalab.co.uk

    Human Traces: Cuba


      Large Trader of the Year

      Large Trader of the YearWe were incredibly thrilled to win the award for ‘Large Trader of the Year’ at this year’s Newborn Photography Show! It is a huge honour for us all here and we’d like to pass on a massive, heart-felt thank you to all of you that voted for us.
      Winning the award has let us know that our customers appreciate the strides we are making in the industry, continually looking to improve upon the product range and service that you receive.
      The Trade Show itself was also a huge success – It was brilliant to meet so many talented photographers over the 2 days and catch up with many familiar faces – thank you to everyone who visited us over the course of the event. We are looking forward to next year’s event already!

        Digitalab Featured Photographer: Emma Case

        Emma CaseThis month’s Digitalab Featured Photographer is the incredibly creative , always passionate and downright very talented Emma Case. Shooting Weddings is only the tip of the iceberg when it comes to Emma’s creative output as this post will attempt to convey!

        Emma is a Photographer currently based in Birmingham, England. With her husband Pete they have been shooting weddings for the past 8 years, committing to an honest approach within their work and their communication with their couples.

        Shooting on both film and digital Emma and her husband Pete have worked on several commercial campaigns, overseas charity projects, local documentary photo stories and weddings all across the globe, from Serbia to San Francisco, Zambia to New Zealand.

        For the past five years they have also run their own workshops for photographers as well as guest speaking at photo conferences around the world.. including Nine Dots, Fearless, Snap and A Bit More Soul.

        Recently, they both have founded the IDo Community, a space where members of the online community can give their time and skills to raise funds and create awareness for various charities and non-profits.
        Emma has also set up Deaf Refugees UK organising a trip to the Calais Jungle to offer hearing aids and communication support for Deaf refugees.

        Who inspired you to become a photographer?
        I’m not sure a person inspired me as such. I feel that everything in my life has always geared towards being creative. I studied Theatre and was an Actor for about 10 years and photography was sort of a happy accident.
        Since becoming part of the photography community, who inspire me the most are the ones that create from a very honest place.. who are true to their own voice, one’s who are curious about the world and how they fit within it.. and that goes for any creative field.

        What is your all-time favourite photography shoot?
        Am I allowed more than one??!
        I was lucky enough to head out to Zambia with the charity Soundseekers and document the work they are doing to improve the lives of Deaf and hard of hearing children and adults in the developing world. I am fluent in British Sign Language and have worked within the Deaf community so this project was particularly special to me.
        Another shoot that stands out was with the arts organisation Multistory. I was commissioned to take photographs of allotments and their tenants in and around the Black Country. For me.. this is the work that I am really interested in making. It’s social documentary and a wonderful way of archiving stories that might not be told.


        An image from Emma’s ‘Soundseekers’ project

        How would you describe your photographic style?
        I would say honest. As a wedding photographer I have always been fascinated by the ordinary, the everyday and what place that has within the contexts of a wedding. I feel that there is extraordinary in the ordinary and feel that it is just as important to show.. to tell the whole story and to find beauty and meaning in the more mundane things.

        Emma Case

        What is your camera of choice and why?
        The workhorse is a Canon Mark III, 95% of the time with a 35mm 1.4, but if I had the choice to just take one camera out for the day… hmmm… that’s a toughie. I am a big Polaroid shooter and have done a 365 project on Polaroid and continue to shoot on my SX-70 regularly but I also have a Mamiya 645 which is an absolute pleasure to use and the results make me squeal with delight!

        What one piece of advice would you give to any aspiring photographer?
        Invest in exploring who you are.. and enjoy the journey. That probably sounds lame advice but in our current world of constant bombardment of imagery, being surrounded by versions of ‘success’ it’s easy to be caught up in what and how you feel you ‘should’ shoot. For me that is a sure fire way to stop listening to your own wonderful, individual voice.

        Is there something that you would love to photograph more than anything else?
        I’m currently doing a personal project on Liverpool fans and it’s something that I’ve wanted to do for a while now. My Dad played for Liverpool in the seventies and I was wanting to explore how it felt.. in that particular era.. (especially as now the game and the business around it has changed so much). I chose to head to Anfield and talk to the lifelong fans, hear their stories, take their portrait. It’s been a pretty wonderful, cathartic process as it is such a big part of my life but at the same time I wasn’t even born at that point. I feel very much at home at Anfield and I’ll be heading back their next season to carry on with the project.

        An image from ‘RED’ – Emma’s ongoing project on the fans of Liverpool FC




























        Follow the links below to see a greater range Emma’s work and to find out more about the fabulous projects she runs and takes part in;



        Commercial / Personal


          Digitalab Newsletter 01-04-17

          New Product – Fine Art Naturals

          Our Fine Art Naturals range is a stunning combination of a beautiful Hahnemuehle German Etching print and one of our ‘Naturals’ frame options.

          German Etching is a heavyweight Fine Art etching paper with a fine surface texture giving the paper a very luxurious feel. The print is dry mounted to a foamex board and then placed within one of the hand-finished Naturals range of frame moulding.

          The wooden texture of the frames compliment the texture of the print perfectly. All of our Fine Art Naturals frames are made from premium quality materials and are available in 3 colour options: Grey, Charcoal and Whitewash.

          You can also add an optional Giclee matte varnish to protect your image from dust and scratches. Hand applied, we coat the print 3 times to ensure an even cover whilst still retaining the stunning texture of the Fine Art print.

          FIND OUT MORE


          Coming Soon! – New Album Service

          New Albums














          Our Album service from the award-winning Tony Sarlo is getting an exciting overhaul!

          New software, cover options and wonderful new accessories to customise and tailor your albums will all be released in the coming weeks.

          With Sarlo Albums based in Contursi, Italy, and ourselves based here in England, you have the best of both worlds .. Italian flair for design and album manufacture, whilst dealing with a UK contact.
          From Digital Books, Completto Duo, Harmony, Traditional Matted, the choice and combination of options is infinite.

          Sarlo Albums are a family business, and have been making high quality products for nearly 40 years, and are renowned for their bespoke albums, each one finished by hand, and individual to you.

          Keep an eye on our blog and newsletters over the coming weeks for more information. We will also have the new album ranges at this years trade shows!


          Digitalab on the Road



















          We are so excited to be exhibiting again at The Newborn Photography Show in May! We had such a great response at last year’s show and we have a whole host of new products launching at this year’s event!

          We have been nominated for Large Trader of the Year 2017 and we would love your support in helping us to win it! We have made a huge push toward the Newborn market over this past year – listening to our photographer’s feedback in order to know what kind of products to bring to the market – we hope you are happy with the result!

          Book your FREE ticket & Vote For Digitalab HERE!



















          We are also going to be exhibiting at the fantastic Photovision Roadshow in Edinburgh on the 25th of April.

          These events provide Imaging Professionals with a host of exciting visitor attractions including FREE seminars for 2017 to help sharpen your skills and teach you new subjects. Other attractions include, Studio Area Live, Camera Cleaning, Equipment Area and Used Equipment Fair.

          Book your FREE tickets HERE


          Adobe Lightroom for Photographers:
          Lisa Beaney Seminar with The Societies










          Join us on the 26th of April, 10am to 4pm! – click HERE for more info. LAST FEW TICKETS REMAINING!

          Have you ever wondered how you can speed up your workflow and use Lightroom to its full potential ?

          This full day Adobe Lightroom training will take you through everything you need to know to get the photos from your camera through to the finished version either printed or delivered digitally to your client.

          Using Lightroom can significantly speed up your workflow meaning you have more time to do the things that you love doing! 

          We are thrilled to be hosting this fantastic seminar day here at Digitalab with the award winning Lisa Beaney, presented by The Societies.  Tickets cost £80.00 for members of the Societies and £120.00 for non members. A lunch buffet is included with the cost of the ticket and you will also have the opportunity of a full Lab tour along with receiving free test prints and discount offers from both Digitalab and Adobe. 

          Book onto the course today!


          Featured Photographer – Gary Hill

           Gary Hill



















          A renowned portrait photographer in his own right (twice nominated for Portrait Photographer of the year with the SWPP), Gary works in a number of photographic fields offering wedding, portraiture, events, catalogues, brochures, books and websites, fashion and commercial packages through his own business.

          Gary also runs the Just Pose workshops & training days with last months featured photographer Cass Davies. These workshops & training days are intensive courses for photographers looking to up their game in their chosen field, offering training in Newborn Posing, Lighting, Business, Boudoir & Maternity.

          Read the full Q&A HERE


          Meet The Team

          meet the team

          Ever wanted to meet the wonderful team here at Digitalab and find out more about the people behind your amazing prints and products? Of course you have!

          Meet The Digitalab Team HERE

            Digitalab at The Newborn Photography Show 2017

            The Newborn Photography Show


            Held at the Heart of England Conference and Events Centre in Warwickshire on the 15th & 16th of May, The Newborn Photography Show is the largest event of its kind in Europe to specialise in maternity, newborn and child photography.

            Run by two of the leading newborn photography trainers in the UK, Sarah Wilkes and Tracy Willis. The show is FREE to enter. For all maternity, newborn and child photographers this is the event of the year for you.

            Featuring masterclasses from your favourite trainers and free LIVE STAGE in the trade show rooms this is an event not to miss.

            This is the perfect opportunity to meet like minded people, mingle, shop, learn and relax.


            Join us on the 15th & 16th of May

            Digitalab will of course be there and we will have our range of stunning print, frame and wall art options on display at the show along with some amazing new products. Members of our team will be available throughout the show to offer advice on any aspect of our service as well as providing some amazing offers and prizes.

            We have also been nominated for the Large Trader of the Year award which we are thrilled about!


            Newborn Products


            Speakers and Classes

            There is a fantastic selection of speakers at this years show including Erin Elizabeth, Gary Hill, Sujata Setia and many, many more.

            Digitalab needs your vote!

            We have been nominated for Large Trader of the Year 2017 and we would love your support in helping us to win it! We have made a huge push toward the Newborn market over this past year – listening to our photographer’s feedback in order to know what kind of products to bring to the market – we hope you are happy with the result!


            vote for Digitalab!


            Book your free tickets now and vote for Digitalab as Large Trader of the Year!